The allure of making money online is a powerful one. I’ll admit that I got caught in the entire eBay marketing hype a few years back because I wanted to get rich quick. And so naturally I lost some money in the process. I was beckoned by the simple dream, the simple meme: if you build it, they will come.

And so many build, and few show up, much to the dismay of the would-be internet millionaires.