Several years ago, my brother had a vision to create a clothing company based on feeling good: both in terms of the fabric (more breathable than cotton) and an attitude (focus on the good in life). While the business itself never took off due some business management trip ups, people LOVED the logo. In the last 10 years, I think only my wife has ever noticed and commented on the shirts I've worn. Yet feel good shirts? Strangers in planes, clerks at best buy, an inventory person at Barnes and Noble, people on the street—all types of people have at least found it interesting or cool enough to warrant a mention.