Create Once, Play Everywhere

Published on June 6th, 2011
simple remote control

It's the year 2015 and you just recorded a home video that you want to share with your friends, family, and all your social media friends. Great! Now to guarantee playback on all devices, you'll _only_ have to create approximately 30 versions of this file: TV, iphone, ipod, ipad, android tablet, youtube, Vimeo, Boxee, streaming server, safari, firefox, internet explorer, opera, chrome, and the 10-15 new devices that have been created in the last 4 years.

Ugh. Just thinking of the number of steps, number of formats, and number of places to upload makes my head hurt.

Write Once, Run Everywhere

Simple stated: write once, run everywhere is a computer programming goal where the written code (instructions) can be automatically shape shifted to run on a variety of technologies (a combination of hardware, software, and devices).

When this happens, it's a magical experience: one unit of effort can impact everything and create a major return on one's initial investment.

When it doesn't happen, it's a frustrating experience: hundreds of units of effort and there still may not be enough to show for it.

Create Once, Play Everywhere

Media has a similar situation. Media is simply a story that is format agnostic. Yes, it can be told differently through an mp3 versus a DVD versus a book, but it's still a story.

In an ideal scenario, the story could automatically shapeshift into many other formats automatically. In an ideal scenario, an artist would spend more time creating art instead of managing it. In an ideal scenario, artists would create once, and the art would play everywhere.

But when 2015 rolls around, will we will have achieved this ideal state? Or will we be data monkeys endlessly slaving over our media data?

This is not the end of a thought, but merely the beginning. Stay tuned...


Image used under Creative Commons from yum9me.

Thanks for reading! If you enjoyed this, can I ask you for a favor?

I would like the opportunity to connect with you on an ongoing basis with the intention that I continue to provide you with valuable information and insights to help transform your life personally and professionally. To that end, it would mean a lot to me if you performed one or more of the following.

  1. Sign up for my newsletter to get new articles sent right to your inbox.
  2. Buy my book, Winning the Lottery Within.
  3. Follow me on Twitter or connect with me on LinkedIn. Don't forget to say hi!
  4. Contact me to setup a free, 15-minute consultation.
  5. Share this article with anyone that might benefit from it.

Thanks again for your time and attention! It means the world to me to know that you gave me this opportunity to connect with you.

About Rick Manelius

Quick Stats: CTO of Contact Mapping. Author of Winning the Lottery Within. Graduated from MIT in '03 (BS) and '09 (PhD). Life hacker and peak performance enthusiast. This blog is my experiment in creative writing, self-expression, and sharing what I've learned along my journey. For more information, read my full bio here or contact me.